Are You Looking to Boost Your Sales?
Then Put Your Brand In Front of People Who Will Buy It.
Have you:
- Watched a YouTube or Vimeo video that was so compelling, you HAD to send it to someone else?
- Gone to a website because an online video or animation told you to?
- Gotten hooked on a brand or label that you found out about from an online video you got in your email?
Did you answer “yes” to those questions? Then you’re among those who’ve been successfully converted from viewer to customer by different types of online media.
What is Online Media Marketing? How Will It Improve My ROI?
Online Media Marketing, better known as viral marketing, is a potent Internet marketing tool that lets the word about your company spread quickly using your most influential salespeople: your customers.
Here’s how it works:
- Let’s say your business has a video about your product. Your marketing team sends this video to an email listing of clients and customers in your existing database.
- Your client or customer views the video. Somehow, he finds it compelling enough to send to others.
- Your client then sends the video to several contacts on his email list, thereby endorsing the video and your business, product or service.
- The contact, seeing the video as coming from a reliable source, views it and is also compelled to send it to others on HIS email list…
…And Your Business is Being Marketed, Endorsed and “Sold” by Your Customers AT NO COST TO YOU.
Online videos like those on YouTube or Vimeo are the most influential mediums of online marketing. According to research, animations, displays and other forms of digital interactive media are:
- statistically better at captivating consumers than traditional TV ads
- more widely recognized and accepted on all demographics
- able to stimulate recipients to re-send the video to other contacts, thus sending your brand message with a personal endorsement.
This is why Online Media Marketing increases awareness about your brand. Every time a consumer spreads a video or a digital interactive media with your brand message and offer, you have the potential to increase your ROI exponentially.
Why A Lot of Online Media Marketing Campaigns FAIL.
Unfortunately, lots of businesses don’t know how to do online media marketing properly. It’s no wonder why they don’t see profits coming in!
Ineffective online media campaigns:
- Don’t serve the needs of the viewer or potential customer
- Are “sales-y” and therefore unappealing instead of compelling
- Are not relevant to the brand message
- Are not based on proven marketing strategies
- Are not concise and straight-to-the-pont
- Do not convert viewers into new customers
As a result, most online media marketing campaigns are mistaken for spam—nuisances in your inbox that you just want to throw into the Trash.
Don’t let another potential customer slip you by. Tap Into the Power of Viral Marketing (and Into Bigger Revenues!) With SEMplified’s Online Media Management Service.
1. We at SEMplified dive into your campaign objectives head on by establishing highly focused ad placement strategies, creating compelling copy and brand messaging, and making creative videos and landing pages that are sure to deliver you the highest possible return-on-investment.
2. We make your marketing more cost-effective by researching, testing and placing your online media campaigns in the most strategic content networks. After profiling your target market, we’ll place your brand message in front of individuals and businesses who are most interested in what you offer.
3. We make sure your brand messages on different online media deliver qualified visitors to your business. Through effective and optimized ad placements, performance analytics and conversion metrics, we’ll make sure your message is spread on the most relevant avenues.
SEMplified’s Online Media Marketing Services will:
- Strategize the most effective online media marketing plan for your brand
- Conduct research and analysis on the most effective methods of online media for your brand, whether video, rich media or display formats
- Manage your marketing budget for online media ads so that you have the most effective avenues for your ad campaigns (known as “spend cap management”)
- Organize and structure your online media campaign
- Translate your brand messaging into compelling online media campaigns
- Help manage your ad campaign through to assured results (tracking and reporting on conversions)
