Did You Know: The Next Email You Send to Your Mailing List Could Lead You to Your Biggest Revenue Booster Yet?!”
According to a study conducted by Forrester Research in June 2009 on Interactive Marketing Channels to Watch in 2009, Email was used by 96% of business marketers, making it the MOST USED, HIGHEST PERFORMING Online Marketing Tool.
Marketing through email, or Email Marketing, is crucial to your business achieving your desired ROI. Because your prospects are all online, you need the right direct marketing tactics to reach them and turn them into your customers.
Email Marketing is:
- Fast
- Easy
- Inexpensive
- Easily understood by all types of Internet users
- Effective at strengthening your customer relationships far beyond traditional paper-based campaigns.
- The best way to establish an ongoing relationship with your customers
- The best way to reach out to potential customers
With Email Marketing, You
- Collect and store the email addresses of your customers and potential clients in a database
- Provide customers the option of receiving news and updates about your business
- Promote your business, products and services to a targeted market: your mailing list
- Tailor your promotion and marketing strategies to fit specific customer needs
- Encourage customer action which lead to potential sales, and ultimately, a potential ROI increase.
Why Email Marketing is Still A Leader in Generating Increased ROI
Every one who has a Facebook or Twitter account, a blog, a website or any type of Internet-based application has an email address. Email is the equivalent of a passport or ID online: Everyone has one because everybody needs one. Marketing Sherpa on their 2009 Ecommerce Benchmark Survey, email marketing, combined with a comprehensive approach to SEO, is one of the most effective means of building revenues online.
Look at These Stats Proving That Email Is A Revenue Earner:
- Consumers who receive both email and direct mail on average contribute about $17 in revenue and $4 in margin per household.- Merkle “Driving Successful Email and Direct Mail Integration” (2010)
- Email’s ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2008)
- 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)
Email drove an average of $0.14 in revenues per delivered message. - Epsilon “Q3 2008 Email Trends and Benchmark” (Jan 2009) - 55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, “Marketing & Media Survey” (2008)
The Problem Is: You may be losing customers due flaws in your email marketing strategies.
Some of the biggest faults of email marketing campaigns are:
1. Over-designing emails that the core message is not effectively communicated
2. Not addressing customers personally
3. Sending out image-heavy or image-only emails that fail to download or take ages to appear on the screen
4. Emails are pegged as spam due to lack of effective subject lines
5. Turning off customers to due the generic nature of marketing emails
6. Not knowing how to manage email marketing campaigns that result in customer action leading to sales and increased revenues.
Answer These Questions And See How Many You Can Answer With “Yes”:
- Do you know the most effective way to build your email marketing list?
- Are you sending your email marketing recipients the right message?
- Are your email messages getting deleted instead of read and acted upon?
- Do you know when to link a blog or a website to your emails?
- Do you know how frequently you should be emailing your email marketing list recipients?
- Are you aware of the ever-changing trends of Internet marketing and how they can affect the performance of EVERY email you send to your customers?
If you answered “no” to more than one of those questions, then you are NOT using your company emails to their full capacity. You may just be wasting your time—and your customers’ time—on emails that go straight to the trash.
“We’ve Got A Secret: We Know How To Answer All of Your Email Marketing Questions AND Get You the Increased ROI You Need.”
1. We’ll use the latest industry-standard Internet strategies to provide you with email marketing solutions specific to YOUR business. With our expertise, you will generate big revenues even during the most financially-challenged times through targeted email marketing campaigns.
2. With our expertise in market strategy, promotions and sales, we’ll turn your email marketing service from plain old mass email marketing into a customer-oriented, direct response generating machine that will guarantee a positive return on your investment.
We don’t just stop at managing your marketing emails. We’ll show you how to master key email marketing concepts that drive quick response rates. With us, you’ll be prepared to handle all types of readers, whether they’re at home on their desktop PCs or on the go on their mobiles. We know how to integrate direct email marketing with other channels so that you can triple, even quadruple your product sales.
SEMplified’s Email Marketing Expert Service Will:
- Increase ROI potential with Automated Email Responder Set-up (an automatic email sending service)
- Improve your customers’ experience by creating content that your recipients will find useful and meaningful (Offers like these are more likely to convert to sales)
- Establish, develop and maintain a nurturing email marketing program so that you can keep your customers happy, and convert prospects into customers
- Combine Internet marketing strategies with Web analytics and search engine optimization so that you can study visitor behavior on your site and target for better emails
